Joico Colorful Anti-Fade Shampoo is a gentle cleanser that preserves the long-term vibrancy and intensity of gorgeous hair color while washing away daily buildup and debris.

This shampoo is free of SLS/SLES sulfates and fortifies hair for 3X greater resistance to breakage, making it perfect for those who want to gently cleanse their color-treated hair while protecting it from damage and preserving its vibrancy and tonal integrity.

Benefits:

• Preserves the long-term vibrancy and intensity of gorgeous hair color.
• Gently cleanses color-treated hair.
• Fortifies hair for 3X greater resistance to breakage.
• Free of SLS/SLES sulfates.
• Washes away daily buildup and debris.

Directions: Apply to wet hair. Lather, and rinse.

Available in 300ml